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In a bid to revolutionize advertising on train carriages, KBH, a railway carriage media company based in the UK, has rolled out an innovative NFC advertising service named Tap4Offers within 360 carriages of the Southwest Railway Company. This groundbreaking project is set to expand to 11 railway companies across the UK, encompassing over 6000 carriages in total.   According to insights from Mobile Payments Network, each interactive area of Tap4Offers features NFC tags and QR codes, allowing passengers to access transactional content and exclusive offers tailored to their interests. Within each carriage, there are 12 touchpoints, comprising 12 NFC tags and 12 QR codes, enhancing the accessibility and engagement possibilities for passengers.   KBH has reported a positive response since the launch of the service, with over 10,000 passengers already utilizing the Tap4Offers platform. Impressively, 33% of users have opted to engage with the service through NFC tags, emphasizing the growing trend towards contactless and interactive advertising experiences.   In addition to NFC and QR code functionalities, the touchpoint posters also display a unique numerical sequence. Passengers can text this sequence to a designated number via SMS to receive a link to the Tap4Offers platform, enabling them to further explore the range of services and benefits available.   Beyond downloading coupons, passengers can leverage this service to access a plethora of railway information, including video downloads and e-books, enhancing their travel experience and making the most of their time spent on board.   The introduction of Tap4Offers by KBH marks a significant advancement in interactive advertising within the railway industry, offering passengers a seamless and engaging way to access relevant content, exclusive offers, and valuable information during their journey. As the service continues to expand across various railway networks, it paves the way for a new era of personalized and interactive advertising experiences for passengers nationwide.  

    In a recent announcement by Xiaomi's automotive division, the Xiaomi SU7 is set to revolutionize smart travel by supporting multiple smart wristbands for unlocking vehicles using NFC technology. This innovative feature is poised to offer users a whole new level of intelligent travel experience.   NFC (Near Field Communication) technology enables short-range wireless communication, allowing electronic devices to exchange data within a few centimeters without physical contact. In the automotive sector, NFC technology has been widely utilized for scenarios like vehicle unlocking and starting. By integrating NFC technology, vehicles can establish secure and fast connections with users' smart wristbands and other devices, enabling keyless unlocking and starting of the vehicle.   As a key model in Xiaomi's automotive lineup, the Xiaomi SU7 will support various Xiaomi and third-party brand wristbands for unlocking vehicles using NFC technology. This feature will bring several conveniences to users:   Firstly, users can unlock their vehicles using the wristband without the need to carry traditional keys, reducing the risk of key loss. A simple wave is all it takes to effortlessly unlock the vehicle and get on the road quickly.   Additionally, as wristbands are wearable devices, they offer higher portability and security. Users can wear the wristband on their wrists at all times, eliminating concerns about forgetting or losing keys. Moreover, wristbands support security features like password protection and fingerprint recognition, ensuring the vehicle's security.   Furthermore, the Xiaomi SU7 allows users to set up multiple wristbands as vehicle keys, facilitating vehicle sharing among family members or friends. By adding the corresponding wristband devices in the vehicle settings, users can easily enable shared vehicle access.   The Xiaomi SU7 is not only compatible with Xiaomi's own smart wristband products but also supports smart wristbands from other leading brands. This means that regardless of the smart wristband brand users prefer, seamless integration with the Xiaomi SU7 ensures a convenient smart travel experience.   Market Potential of NFC Car Keys:   The market space for NFC car keys is rapidly expanding and holds significant growth potential. Digital keys are becoming an integral part of vehicle intelligence trends. According to data from the Gaogong Smart Automobile Research Institute, by 2023, the delivery volume of new vehicles equipped with pre-installed digital keys in the Chinese market (excluding imports and exports) will exceed 7 million units, a year-on-year growth of 52.54%, maintaining a high growth rate. This demonstrates an increasing consumer acceptance of digital key technology, with market demand rapidly rising.   Furthermore, NFC technology, as a means of implementing digital keys, offers unique advantages. NFC technology facilitates close-range wireless communication...

In a recent development, the Ministry of Industry and Information Technology (MIIT) has declared the cancellation of the RFID 840-845MHz frequency band. This decision comes as part of efforts to adapt to the evolving landscape of RFID technology and better regulate the use of radio frequency identification devices.   Back in 2007, the former Ministry of Information Industry issued the "RFID Technology Application Regulations (Trial)" (No. 205 of the Ministry of Information Industry), outlining the attributes and technical requirements of RFID devices. While the regulations played a positive role in advancing the RFID industry, they have become outdated in light of technological advancements and increased RFID device usage.   Three primary reasons drove the decision to update the regulations: the shift towards the 900MHz frequency band in RFID device manufacturing, the need for clearer definitions and management practices for RFID devices, and the necessity to align regulations with industry development and application requirements.   In response to these factors, the MIIT has introduced the "RFID Radio Management Regulations for the 900MHz Frequency Band." The key provisions of the new regulations are as follows:   The regulations aim to bolster the development of the radio industry, enhance RFID device management, improve spectrum efficiency, maintain radio wave order, and align with existing radio management laws and regulations.   RFID technology, as defined in the regulations, involves the modulation and encoding of radio signals to enable contactless data transfer between readers and tags, primarily used in public safety, production management, logistics, transportation, and other sectors.   The regulations apply to the research, production, import, sale, and use of RFID radio transmitters operating in the 920-925MHz frequency band.   Manufacturers or importers selling or using RFID radio transmitters domestically are required to comply with the "Technical Requirements for 900MHz RFID Radio Transmitters" (see appendix) and obtain model approval from the national radio management authority.   Furthermore, the regulations specify guidelines for the setup, usage, interference mitigation, and supervision of RFID radio transmitters to ensure compliance and responsible operation within designated frequency bands.   The MIIT has set the implementation date for these regulations as November 1, 2024, and simultaneously revoked the previous "RFID Technology Application Regulations (Trial)" (No. 205 of the Ministry of Information Industry). Moving forward, the national radio management authority will no longer accept or approve model applications for RFID radio transmitters in the 840-845MHz frequency band. Existing devices approved for this frequency band can continue to be sold and used until their end-of-life.     This regulatory update reflects the MIIT's commitment to fostering innovation, ens...

The United States Department of Agriculture's (USDA) Animal and Plant Health Inspection Service (APHIS) has announced new regulations for cattle identification, requiring the use of rfid ear tags. The regulation is expected to be published in the Federal Register in May and will take effect 180 days after publication. Currently, the only approved electronic official identification tag is the RFID tag.   This regulation is part of a long-standing USDA initiative aimed at enhancing traceability in dairy and beef cattle to prevent livestock disease outbreaks. USDA officials state that the agency is committed to implementing a traceability system that will track animal identification from birth to slaughter.   The upcoming regulation targets non-spayed cattle and bison aged 18 months and older, all dairy cattle, as well as any cattle or bison used for rodeo or recreational activities.   Reducing Disruptive Processes   Traditional animal identification methods require users to visually read printed numbers on metal ear tags. Manual data entry for metal tags increases the risk of transcription errors.   According to the USDA, manual data entry processes can disrupt normal livestock operations, add pressure on animal caretakers, and increase the risk of injury to animals and handlers.   RFID Ear Tags for Faster and More Accurate Data Collection   USDA officials claim that RFID ear tags enable faster and more accurate animal identification data collection. One advantage is that veterinarians can efficiently gather information with less disruption to individual animals or herds, thereby minimizing impacts on producers and communities.   Millions of Cattle to Be Tagged   Currently, the total number of cattle and bison in the United States fluctuates between 85 to 100 million annually, including some bison and cattle that move across state lines but are exempt from official identification requirements.   Under the new regulations, all cattle within the specified types and age categories will require an ear tag with both visual identification and an electronic RFID chip. If a cattle already has an official tag with only visual identification before the effective date of the regulation, producers do not need to apply an electronically readable tag to that animal at that time.   Official tags with only visual identification applied to cattle and bison before the effective date of the regulation will be considered the official lifetime identification for those animals.   LF and UHF RFID for Livestock Management   Approved devices for EID include 134.2 kHz LF RFID tags compliant with ISO standards 11784 and 11785, as well as UHF RFID tags.

    Following recent developments and in alignment with local guidelines,  UniRFID is pleased to announce that we have resumed normal operations from Labor Day Holidays. We are excited to welcome back our employees and clients to our facilities.   As we navigate through these challenging times, the safety and well-being of our staff and customers remain our top priority. We have implemented strict health and safety protocols to ensure a safe working environment for everyone.   We understand the importance of open communication and collaboration, and we encourage our clients, partners, and stakeholders to reach out to us with any inquiries, concerns, or project discussions. Our team is ready and available to assist you with your needs.     Thank you for your continued support and understanding as we work together towards a successful future.     UniRFID is a leading industrycompany dedicated to our customers realize the full potential of RFID technology. With a focus on NFC tag, rfid tag, smart cards, rfid wristbands and readers, we strive to customers 100% satisfactions. 

Labor Day is approaching, and we would like to extend our warmest wishes to all of our colleagues and customers. Our office will be closed for the Labor Day holiday from May 1st to May 6th. During this time, email and phone services will remain operational, and our production activities will resume on May 4th to  ensure that all orders are completed and shipped on time.   For any customers who have orders or inquiries during the holiday period, please feel free to contact us directly. We are here to assist you.   In addition to our holiday message, we would like to introduce our RFID tag, rfid cards and rfid wristbands business services. We specialize in providing high-quality RFID products for a variety of applications, including access control, inventory management, and asset tracking. Our products are designed to be reliable, durable, and secure, offering a cost-effective solution for businesses looking to enhance their operations with RFID technology.   Wishing everyone a happy and enjoyable holiday!

The global digital transformation is accelerating, with research data showing that by 2024, China's AIoT industry market is expected to reach 1.7 trillion yuan, with a growth rate of 17%. AIoT has become a key engine driving the development of the digital economy. Today, the 21st International Internet of Things Exhibition (IOTE 2024) grandly opens in the bustling city, bringing together numerous global technology companies and industry elites to explore how AIoT can further unleash the potential of the digital economy.   The IOTE Internet of Things Exhibition was founded by IoT Media in June 2009 and has been held continuously for 15 years, providing a platform for professionals across the entire industry chain to exchange ideas and showcase innovations. The 21st International Internet of Things Exhibition (IOTE 2024) is organized by the China Internet of Things Industry Application Alliance and the Shenzhen IoT Industry Association, co-organized by IoT associations across the country. The event is located in Shanghai, with the geographical advantage of radiating throughout China and even the Asia-Pacific region. The theme of this exhibition, "AIoT+X Unleashing the Potential of the Digital Economy," aims to promote the integration of the digital economy and the real economy, and advance global smart development and applications.   As a combination of artificial intelligence and the Internet of Things, AIoT not only enhances the intelligence level of the IoT but also provides broader space for modern application construction. At this year's IOTE International Internet of Things Exhibition, exhibitors in the perception layer, transmission layer, platform layer, application layer, and IoT comprehensive application category showcased the application achievements of AIoT technology in various fields such as smart cities, smart parks, industrial automation, smart homes, and smart firefighting. This demonstrates how AIoT technology can help companies improve efficiency, reduce costs, and ultimately drive high-quality economic development.

In a recent development, PepsiCo has partnered with Vytal, a provider of reusable packaging utilizing RFID technology, to introduce a new line of recyclable cups in three different sizes. Each cup is equipped with a specific RFID tag, aimed at enhancing the management of cup distribution and recycling processes, while promoting environmental sustainability.   To access the cups, users are required to rent them deposit-free through a mobile application. The CEO of Vytal stated, "If the cups are not returned within the 14-day free rental period, a purchase fee of 4 euros will be charged." He estimated that each cup can be recycled approximately 125 times.   The PepsiCo-branded cups will make their debut at the fast-food chain Pizza Hut, with plans for future usage at large-scale events. This collaboration between PepsiCo and Vytal represents a significant step towards reducing single-use plastic waste and encouraging a more eco-friendly approach to packaging in the beverage industry.   Stay tuned for more updates on this innovative partnership and the impact of RFID-enabled reusable cups on sustainability efforts in the food and beverage sector.