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NXP Semiconductors Introduces NTAG X DNA NFC Tag to Meet EU Digital Product Passport Requirements

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NXP Semiconductors Introduces NTAG X DNA NFC Tag to Meet EU Digital Product Passport Requirements

September 12, 2025

With the European Union’s mandatory Digital Product Passport (DPP) regulation set to take effect by 2027, manufacturers across industries are increasingly focused on digitizing product information and enhancing security. In response to this growing need, NXP Semiconductors, a global leader in semiconductor design and manufacturing, has unveiled a new secure NFC tag solution designed specifically to help companies comply with DPP requirements.

The new NTAG X DNA is a Type 4 secure connected NFC tag that combines advanced security features with high memory capacity, making it an ideal tool for product authentication, traceability, and compliance management. The tag enables brands to store tamper-resistant product data—such as origin, material composition, carbon footprint, and repair information—directly on the product, accessible via any standard NFC-enabled smartphone.

As part of the EU’s broader Circular Economy Action Plan, the DPP aims to improve sustainability and transparency by requiring that products sold in the EU carry a digital identity. This identity must be securely stored and readily accessible to consumers, regulators, and supply chain partners. NXP’s NTAG X DNA is engineered to meet these demands with enhanced cryptographic security, dynamic memory management, and support for multiple authentication methods.

Key features of the NTAG X DNA include 2048 bytes of user memory—significantly larger than typical NFC tags—allowing for extensive product history and compliance data. It also supports unique asymmetric cryptography (ECC) and symmetric authentication (AES), enabling secure data updates and access control throughout the product lifecycle. These capabilities help prevent counterfeiting and ensure data integrity from factory to end-user.

Paul Hubmer, Senior Director of Product Management for Connected Tags at NXP, emphasized the importance of readying supply chains for DPP compliance: “The NTAG X DNA provides a future-proof foundation for brands to not only meet regulatory requirements but also build deeper consumer trust through transparency. It turns everyday products into connected, smart items capable of telling their own story.”

The introduction of this tag comes at a critical time as industries such as textiles, electronics, batteries, and plastics prepare for the 2027 deadline. By integrating NTAG X DNA into their products, manufacturers can streamline data collection, reduce administrative overhead, and support circular economy goals such as recycling and reuse.

NXP’s new NFC tag is now available for sampling and is expected to be deployed in pilot projects throughout 2025 ahead of the DPP rollout.

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